Just because you think a product is expensive does not mean the buyer does. Treat money as a tool, not an emotional barrier.
Never disagree with a customer. Agreement facilitates the flow toward a close, while disagreement creates a stalemate. 20 Major Rules of Closing The Closer's Survival Guide MP3 - Grant Cardone
Cardone’s central premise in Sell to Survive is that success is impossible without mastering the concepts of persuasion and influence. He asserts that the most significant cost to any individual or company is the inability to close others on their products, services, or dreams. According to Cardone, while many attribute business failure to a shortage of capital, the reality is often an inability to sell ideas or products in quantities sufficient for success. The Art and Science of the Close Just because you think a product is expensive
Offer alternative financial structures. If a prospect claims they lack upfront cash flow, pivot immediately to structured payments, delayed billing, or bundled services that maximize their immediate return on investment while easing short-term cash constraints. 3. The "Better To Overspend Than Underspend" Close
"Sell to Survive: The Closer's Survival Guide" is a comprehensive guide that provides sales professionals with the tools and techniques they need to succeed in a highly competitive sales environment. The book is packed with practical advice, real-world examples, and proven strategies that Cardone has used to become one of the top sales performers in the world. Agreement facilitates the flow toward a close, while
In a blog post analyzing the book, a reviewer noted that while beginners can use it to acquire true sales leader habits, veterans can use it to take their game to the next level. Specifically, this collection is perfect for:
For an interactive version of these texts, the Cardone University platform offers video breakdowns of every single close mentioned in the books. According to Cardone, while many attribute business failure
This guide is designed as a practical, result-driven workbook focused specifically on the final exchange of value: the close. The Closer's Survival Guide: Over 100 Ways to Ink the Deal
The world is full of people with good ideas. The world is short on people who can close those ideas into reality. By studying this guide, you equip yourself with the 120 weapons needed to become the latter.
Never argue with a customer. If a customer says, "The price is too high," the agreement closer responds, "I agree with you, it is a lot of money. Everyone who buys this product remarks on the investment required. Let's look at what you get for that investment." By agreeing, you eliminate resistance and can redirect the conversation. The "Scale of 1 to 10" Close
acts as a technical handbook providing over 100 specific techniques to finalize transactions. Core Philosophy: Sales as Survival