To understand Rokeach's theory, one must look at the five basic assumptions he established about the nature of human values:
Before Rokeach, values were often vague concepts. Rokeach defined a value as:
The insights found within The Nature of Human Values continue to influence diverse industries and academic fields: rokeach m 1973 the nature of human values pdf top
Instrumental values represent the preferred behaviors or means used to achieve the terminal values. These are the "means" to the ends. The 18 instrumental values are: (hard-working, aspiring) Broad-minded (open-minded) Capable (competent, effective) Cheerful (lighthearted, joyful) Clean (neat, tidy) Courageous (standing up for your beliefs) Forgiving (willing to pardon others) Helpful (working for the welfare of others) Honest (sincere, truthful) Imaginative (daring, creative) Independent (self-reliant, self-sufficient) Intellectual (intelligent, reflective) Logical (rational, objective) Loving (affectionate, tender) Obedient (dutiful, respectful) Polite (courteous, well-mannered) Responsible (dependable, reliable) Self-controlled (restrained, self-disciplined) Why Researchers Search for the 1973 PDF
Many contemporary researchers upload comprehensive summaries, data tables, or specific book chapters of Rokeach’s work to these platforms for peer review and educational sharing. To understand Rokeach's theory, one must look at
Rokeach reported data from national surveys in the U.S. and other countries. Notable patterns:
Participants are asked to rank each set of 18 values in order of importance "as guiding principles in YOUR life". This ranking process provides a detailed profile of an individual's value priorities. Notable patterns: Participants are asked to rank each
The Rokeach Values Survey remains a popular tool for individuals to discover their core guiding principles. If you'd like, I can: Provide the full list of all 36 values from the survey.
Since its publication, The Nature of Human Values has been cited over 9,000 times, a testament to its profound influence across numerous disciplines.
The total number of values that a person possesses is relatively small.
If your search for the PDF is for a thesis or journal article, use this exact APA 7th edition citation:
