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Covers promotion decisions, distribution management, and sales force management.
Key takeaways, case studies, and definitions condensed into an easier-to-read format. rajan saxena marketing management pdf46 hot
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The book is structured to guide readers through the evolution of marketing in India, moving from core concepts to modern digital strategies. Google Books Indian Market Context He plugged it in
Balances traditional media (TV, print) with digital media (social media, influencer marketing).
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Analyzes organizations like Hotstar, Oyo, Airbnb, Netflix, and Uber.
Value-based pricing, penetration strategies, and navigating highly regulated price environments.
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