, authored by Jens Müller and published by TASCHEN , is a massive historical survey documenting the birth of modern corporate identity. Often searched as a companion to Logo Modernism , this book serves as a "prequel," tracing the evolution of trademarks from the mid-1800s up to 1940. Key Highlights of Logo Beginnings
High-Resolution Scans: Improved clarity of early lithographs and sketches.
[1870s: Ornate Trademarks] ➔ [1900s: Geometric Standardization] ➔ [1930s: Streamlined Modernism] Simplicity Under Production Constraints
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Interactive NavigationUpdated digital editions feature interactive tables of contents and hyperlinked cross-references. Readers can instantly jump between thematic chapters, historical essays, and the vast visual catalog. Understanding Digital Availability and Licensing
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Modern designers are moving away from "flat design" and back toward ornate, meaningful symbols. Brand Heritage:
is a comprehensive 432-page monograph authored by design expert Jens Müller and published by TASCHEN . Released in 2022, the book serves as the "prequel" to Müller's acclaimed Logo Modernism , focusing on the roots of corporate identity from the mid-1800s to 1940. It catalogs over 6,000 trademarks from historical registers and corporate archives, revealing that global icons like Rolex, BMW, and Shell are still using logos designed more than a century ago. Core Content and Structure
Logo Beginnings by Jens Müller is a comprehensive visual history that explores the origins of modern graphic identity. This massive Taschen publication serves as a prequel to the best-selling Logo Modernism, tracing the roots of corporate branding from 1870 to 1940. For designers, historians, and brand enthusiasts, finding a PDF or digital update of this work is like uncovering a map of the DNA of modern design. The Evolution of Visual Identity