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: They know they have a problem but not that a solution exists.
As a marketer, your job is not to manufacture a want from scratch. Your job is to identify the burning desires that already exist within your market and show how your product is the ultimate vehicle to fulfill them. Pillar 2: The 5 Levels of Customer Awareness
The prospect knows your product and only needs to know your deal. eugene schwartz breakthrough advertising pdf 11
If you are the first to market with a new product, simple, straightforward claims will work. However, if you are entering a saturated market, you will need to come up with more original angles and mechanisms to stand out.
"The New iPhone 18 is Here. Order Today and Get 20% Off." Level 2: Product Aware : They know they have a problem but
Do not send "Unaware" cold traffic from Facebook Ads directly to a "Most Aware" sales page. Use blog posts, long-form videos, or editorial content to move them from Problem Aware to Product Aware first. 2. Lead With a Unique Mechanism
Breakthrough Advertising by Eugene Schwartz: The Ultimate Guide to the Legendary Copywriting Bible Pillar 2: The 5 Levels of Customer Awareness
A word of caution to those searching for .
Schwartz outlines several methods for building "body copy" that converts interest into belief: Breakthrough Advertising System - Breakthrough Advertising