Drip Client Hot ✧
Define your scoring criteria and create a custom “Lead Score” field. Set up simple automations that add points for key behaviors like email clicks, page visits, and cart additions.
This workflow treats hot leads differently from cold ones. It assumes urgency, speaks directly to their demonstrated interest, and deploys multiple channels to stay top‑of‑mind. drip client hot
Email 2: A "did you know" value-add focusing on a pain point. Email 3: Social proof (case studies/testimonials). Define your scoring criteria and create a custom
Once you have a hot lead, the next step is to warm them up further with a "drip" campaign. Think of it as the bridge between initial interest and a final purchase. It's an automated marketing strategy that sends targeted messages to leads over a specific period. It assumes urgency, speaks directly to their demonstrated
Before launching a campaign, you must define what makes a client truly "hot." In a modern sales funnel, a hot client possesses three distinct traits:
Before a major drop, run your client on a "ghost drop" (a regular item from the brand not limited). Check your checkout speed. If you aren't under 2 seconds, optimize your image blocking and script efficiency.
It targets prospects who have already shown interest (e.g., downloaded a guide, attended a webinar), making them more receptive to your messages.